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Facebook Marketing For Spa Salons

This article covers how to use Facebook as an effective marketing and advertising tool in your salon or day spa and how it can help your  salon generate new clients, more repeat visits from existing clients, and boost your retail sales. Before I get into how  Facebook will help grow your business lets take a look at some interesting facts:

    * Facebook has 350 million active users
    * More than 2.5 billion photos uploaded to the site each month
    * More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared  each week
    * Average user spends more than 55 minutes per day on Facebook
    * More than 700,000 local businesses have active Pages on Facebook
    * Average user becomes a fan of 2 Pages each month
    * The average user has 130 friends on the site.

Facebook has become the fastest growing social media network the world has ever known. Using Facebook in your salon gives  you an immediate and effective way to share information about your business with your clients and potential clients.With  Facebook boasting 350 Million active users, it is the best platform to get your message out to as many potential clients  as you can in the quickest way possible and for the least amount of money.

    * Set Up A Facebook FanPage – this is different than a regular Facebook account as FanPages are specifically designed  for businesses whereas regular Facebook pages are designated for individuals. Your FanPage should have all your business  information including the services you offer, a menu of prices, links to your website and all your contact information. I  also recommend including your service vision, defining your culture and informing clients of the experience they will get  when they visit your business. For an example of a FanPage visit our page by clicking here.
    * Include Pertinent Information.Your FanPage is your virtual salon, below is the most important information to  include on your page:

On you front page, AKA your “Wall,” you will want to post all your business information including a paragraph about your  salon or spa culture, your address, phone number and web address.

Photo Tab – this is the place you will want to post photos of your salon, staff and, most importantly, examples of your  finished work.

Video Tab – Post videos of techniques, tips & product information.

Promote Your Page To Ger Fans. You build your fans list just like you would in any business…advertise! Let your clients  know you have a FanPage. I recommend communicating your Facebook presence on your website-there are icons available that  you can put on your site and link to your FanPage. Facebook also has marketing available on their site that is very  affordable.
Once you have your FanPage set up remember to use it to post promotional and educational information about your business.
Facebook Marketing For Salons & Spas